What if companies had the ability and opportunity to grasp the mindset of their customers, understanding their thoughts, desires, and preferences, and then leveraging this data to make insightful decisions? This concept is no longer merely a hypothesis; it has become a tangible tool for understanding your target audience. In essence, it’s about surveys! In […]
Tag: Social Listening
The world is more interconnected than ever, offering significant opportunities for brands to gain insights into customer experiences with their products and services directly from the customers themselves. This opportunity arises from a practice called Social Listening. Through social listening, brands can glean insights into customer perceptions of their brand, products, and services, as well […]
In 2019, corporate reputation accounted for a substantial 35.3% of the total value of the world’s top 15 stock market indices, translating to $16.77 trillion in shareholder value. This underscores the critical nature of brand reputation, emphasizing that it’s not merely a secondary concern but a pivotal aspect requiring careful attention. The impact of brand […]
Social listening is the process of using technology to monitor your social media channels and identify trends in order to understand how your brand is perceived, identify key influencers, manage reputation and generate leads for your institution. Social listening analyses any sort of direct engagement with your brand, or it could be regarding specific topics related to your […]
In today’s digitally connected world, social media platforms have become a goldmine of valuable insights. By monitoring and analyzing online conversations, businesses can tap into customer opinions, track trends, and make data-driven decisions. This is where social listening comes into play. Lucidya, a leading social media analytics platform, offers a powerful social listening product that […]
In this Social Listening Guide, you’ll find answers to all the questions you need to be aware of before looking for the right social listening tools for you.
Boost your business with Lucidya’s award-winning social listening tool. Understand your customers, industry, competitors, and campaigns. Start today!
Enhance customer experience, analyze social media, and Build Customer Relationships with Lucidya’s CXM suite. Boost your customer service team’s efficiency. Discover more!
Discover how social listening can enhance the your OKR Success. Measure brand awareness, market share, competitor analysis, and customer satisfaction.
In the 1st part of this article, we discussed a group of common mistakes concerning data and figures analysis. Avoiding these errors enhances your experience in dealing with data and contributes to the success of your analysis optimization. In this article’s 2nd part we’ll resume with those common mistakes: Doing all the analysis operations manually In general, […]