The power of zero- and first-party data: A marketer’s guide to smarter engagement

Many marketers are still treating data like an all-you-can-eat buffet. “More stations! More varieties! More options!” They pile their plates high with website visits, bounce rates, ad impressions, email opens, click-through percentages, social media engagements, and third-party data, hoping quantity would somehow transform into quality insights. But the dining experience is changing. With 84% believing […]

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