AI Meets CX at Lucidya’s 4th Edition of Gamechangers 2025 this November

Riyadh, KSA — As artificial intelligence reshapes economies and consumer expectations alike, Lucidya, the leading AI-native customer experience (CXM) platform, will host its flagship event, Gamechangers 2025, on November 16 at the JW Marriott Riyadh.

Now in its fourth edition, Gamechangers will gather over 350 senior leaders from government, enterprise, and tech. The aim: to chart how AI is redefining customer engagement, loyalty, and competitive strategy in an increasingly digital Saudi Arabia.

AI and the CX Economy

The stakes are high. By 2030, AI is forecast to add USD135 billion to Saudi Arabia’s GDP, which is roughly 12.4% of total output according to PwC. As Vision 2030 accelerates the Kingdom’s digital transformation, CX has emerged as a critical lever for differentiation and growth.

This year’s event positions AI as a necessary growth engine. From hyper-personalized experiences to predictive analytics, attendees will explore how intelligent platforms are setting new benchmarks in service delivery across sectors.

Lucidya: A Saudi Success Story

Lucidya is well-placed to lead this conversation. Earlier this year, it closed USD30 million Series B, a record-breaking round for AI in the MENA region. Its CXM platform currently enables businesses to serve more than 75 million customers.

CEO Lucidya Abdullah Asiri sees the event as an essential part of the AI for CX narrative. “Customer experience is no longer just a business function; it is the foundation on which AI can deliver real economic impact. At Lucidya, we are enabling a fundamental shift in how organizations view CX as a catalyst for growth, innovation, and a thriving digital ecosystem. Gamechangers 2025 is about accelerating this mindset across industries and aligning it with the Kingdom’s broader ambitions for leadership in AI.”

What to Expect at Gamechangers:

• Exclusive keynote by Lucidya’s Founder and CEO, Abdullah Asiri 
• Eight CX Awards spotlighting innovation in customer engagement
• High-level networking with investors, innovators, and decision-makers shaping the regional CX landscape

As AI becomes integral to national strategy and enterprise growth, Gamechangers 2025 offers a timely platform to assess how Saudi Arabia is positioning itself as a global AI for CX contender.