Exclusive Report: Unveiling the digital pulse of summer travel 2025

While travelers filled cabins this summer, they also filled timelines. From cabin selfies to viral moments, Emirates, Qatar Airways, and Kuwait Airways became the center of a global online conversation.

We tracked the buzz across platforms and turned it into a report that shows the full story behind the noise. Powered by Lucidya’s social listening tools, it reveals how airlines were talked about, praised, and challenged, and what it means for customer experience.

What you’ll find inside:

• The posts and moments that went viral
• Passenger sentiment: cheers, frustrations, and everything in between
• Benchmark comparisons across Emirates, Qatar Airways, and Kuwait Airways
• The CX lessons every airline (and brand) can take from a packed summer season
  
  

Ready to see what really flew this summer?