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Riyadh-KSA: The way customers form opinions about brands has fundamentally changed. Research shows that buyers now move across an average of 10 channels, double the number from 2016 and consult an average of six review platforms before making a purchase. Lucidya, the region’s leading AI-native customer intelligence platform, is responding to this shift with the launch of a new feature that expands its Social Listening capabilities to include public reviews and TV & radio monitoring.
The update marks an important step in Lucidya's evolution from social media monitoring into a broader customer and public intelligence platform. Reviews, ratings, complaints, app feedback, location-based comments, and broadcast mentions have become essential signals for understanding the full voice of the customer and the wider public narrative around a brand. As these conversations increasingly take place beyond social media, organizations can no longer rely on social platforms alone to understand brand perception, customer experience, or emerging reputation risks.
Public reviews provide one of the most direct and trusted forms of customer feedback. With the new Public Reviews capability, Lucidya enables organizations to monitor and analyze customer feedback across leading review platforms, including Google Maps, Google Play Store, Apple App Store, Facebook Page Reviews, HungerStation, Uber Eats, Booking, Airbnb, Expedia, TripAdvisor, Indeed, Glassdoor, G2, Product Hunt, eBay, Goodreads, AliExpress, Gartner, Zomato, and Google Shopping.
Lucidya is also introducing TV & radio monitoring, allowing organizations to track relevant mentions across broadcast media using keyword-based search. The feature includes TV and radio clips, transcripts, timestamps, channel metadata, estimated reach, and advertising value equivalency metrics, helping teams assess both the visibility and potential impact of broadcast mentions. Moreover, coverage spans a wide range of regional and international channels across markets such as Saudi Arabia, the UAE, Qatar, Kuwait, Egypt, Morocco, and Algeria, while also covering global outlets such as Al Arabiya, MBC, Al Jazeera, BBC World News, France 24, DW, and CNN.
The feature supports multilingual monitoring, with Arabic and English at the core, alongside French, Turkish, Persian, Spanish, and German.
The customer's voice is no longer concentrated on social platforms. It is distributed across review sites, app stores, and airwaves, and each channel speaks for a different segment of the audience. With this expansion, Lucidya is uniquely positioned to help organizations hear it all: every market, every language, every channel that shapes how their brand is perceived.
