Profiles

See the full picture behind every customer

Lucidya Profiles brings together social, behavioral, survey, and customer service data into one view so teams can personalize every interaction with full context.

You think you know your customers.

But does the data say otherwise?

Are campaigns launched without enough audience insight?

Do agents repeat questions customers already answered?

Are decisions made without context or feedback?

Lucidya’s Profiles brings

every touchpoint into one real profile so your teams can get the full picture and make confident decisions.

Understand your customers like never before

Connected to the platforms you use daily

Connected to the platforms you use daily

Power business decisions with customer intelligence

Tailored campaigns

Build targeted outreach based on what customers actually do and say.

Contextual support

Give agents the context to resolve issues fast — without asking customers to repeat themselves.

Smart segmentation

Spot high-value audiences and subtle hidden drop-off patterns early.

Coordinated teams

Align marketing, support, and research with one shared source of truth.

Connected Systems

Feed profile data into your existing tools to improve automation and insights.

Works well with other products in the Lucidya suite

Your trusted partner

for unlocking personalization

at scale

Frequently asked questions

See all questions
What is Lucidya Profiles?

Profiles is Lucidya’s Customer Data Platform (CDP) that unifies customer data from multiple sources — surveys, social listening, support interactions — into rich, 360° profiles.

How is Profiles different from a CRM?

Unlike a CRM that stores static contacts, Profiles adds behavioral and sentiment data for deeper customer understanding.

Can I segment audiences?

Yes. You can create dynamic segments based on sentiment, region, engagement, and more.

What kind of data can be unified in Profiles?

Profiles aggregates data from surveys, social media, CRM systems, social listening monitors, OmniServe support tickets, and more, creating a centralized, real-time customer view.

How does Profiles help with customer retention?

Profiles identifies at-risk customers using sentiment and engagement patterns, enabling proactive retention strategies before churn happens.

Is Profiles compliant with data privacy regulations?

Yes. Profiles includes permission-based access, local data handling, and complies with global standards like SOC2 and SDAIA PDPL.

Can Profiles integrate with our existing tools?

Absolutely. The Profiles API and custom CSV exports allow seamless integration with CRMs, campaign tools, and analytics platforms.

What is a Customer Data Platform (CDP)?

A Customer Data Platform (CDP) is a system that unifies customer data from multiple sources—like surveys, social media, support tickets, and CRM systems—into a single, real-time profile. Lucidya Profiles is a CDP built for the Arab region, combining behavioral, sentiment, and demographic insights into 360° customer views. This helps businesses segment audiences, personalize experiences, and strengthen retention with unmatched Arabic-language accuracy.

How does Lucidya do that ?

Lucidya is the leading platform for customer experience management in the Arab World. With unique AI and NLU capabilities, this CXM platform is designed to give brands the power to deliver game-changing customer experiences anywhere in the region.

What are the channels Lucidya supports ?

Lucidya is the leading platform for customer experience management in the Arab World. With unique AI and NLU capabilities, this CXM platform is designed to give brands the power to deliver game-changing customer experiences anywhere in the region.

What sets Lucidya apart?

Lucidya is the leading platform for customer experience management in the Arab World. With unique AI and NLU capabilities, this CXM platform is designed to give brands the power to deliver game-changing customer experiences anywhere in the region.

What industries can use Lucidya?

Lucidya is the leading platform for customer experience management in the Arab World. With unique AI and NLU capabilities, this CXM platform is designed to give brands the power to deliver game-changing customer experiences anywhere in the region.

Dive deeper with fresh perspectives for smarter CX

Dive deeper with fresh perspectives for smarter CX

Take the next step toward a smarter customer experience