Media Monitoring

Track every news story and every brand mention

Lucidya Media Monitoring scans news, blogs, and publications in real time so you can spot risks early, protect your reputation, and make confident decisions.

Regularly tracking media coverage.

But always a step behind?

Do you find out about mentions after everyone else?

Are Arabic sources or sentiment missed or misread?

Are reports late, limited, or lacking in impact?

Lucidya’s Media Monitoring

tracks and analyzes headlines in real time, helping you decide when to amplify the story and when to contain it.

Monitor the story, manage the narrative

Connected to the platforms you use daily

Connected to the platforms you use daily

See exactly how media impacts your brand

Crisis mangement

Spot negative coverage instantly and respond before it spreads.

Impact analysis

Measure the reach, sentiment, and public impact of brand and government messaging.

Competitive benchmarking

Compare coverage, tone, and visibility against competitors to track how your brand is portrayed.

Leadership reports

Deliver high-level summaries that help executives make fast, informed decisions.

Citizen perception

Track national coverage and sentiment to understand the impact of government messaging.

Works well with other products in the Lucidya suite

Your trusted partner

for real-time

media intelligence

Frequently asked questions

See all questions
What does Media Monitoring cover?

Lucidya’s Media Monitoring tracks your brand’s presence across online news, blogs, and — with the TV & Radio Monitoring add-on — broadcast channels too.

What is the difference between social listening and media monitoring?

Social listening tracks brand mentions, sentiment, and conversations happening across social media channels, X, Instagram, Facebook, YouTube, TikTok, and similar platforms. It tells you what consumers are saying about your brand in real time on social. Media monitoring covers a broader set of sources: online news publications, blogs, forums, print media, TV, and radio. It tracks how your brand appears in earned and traditional media, not just in social conversations. Most social listening tools cover social channels only. The gap matters because when a brand story moves from social into news coverage, or a PR issue starts in a regional publication before reaching social, teams monitoring only one layer catch it late. Lucidya covers both in one platform, over 1,600 news, broadcast, and print sources alongside full social channel monitoring, so brands see the complete picture in one dashboard.

Can I get automated reports for my PR team?

Yes. You can schedule reports to share with stakeholders and track sentiment, coverage reach, and tone.

Does Media Monitoring support Arabic-language content?

Yes. Lucidya offers Arabic-native sentiment analysis with 92% accuracy across 15 dialects, ensuring unmatched insight into Arabic-language media.

Can I compare my brand's coverage to competitors?

Absolutely. Lucidya’s competitive benchmarking feature helps you measure visibility, sentiment, and coverage trends against your competitors.

How does Lucidya help with crisis management?

Lucidya sends real-time alerts for negative or critical mentions, allowing you to respond quickly and protect your brand’s reputation before issues escalate.

What insights can I extract from media data?

Lucidya enables you to track sentiment, identify PR impact, monitor brand health, measure campaign performance, and benchmark media visibility.

How does Lucidya do that ?

Lucidya is the leading platform for customer experience management in the Arab World. With unique AI and NLU capabilities, this CXM platform is designed to give brands the power to deliver game-changing customer experiences anywhere in the region.

What are the channels Lucidya supports ?

OmniServe integrates seamlessly with today’s most popular communication channels so you can manage all your customer interactions in one place. Currently, we support X, Facebook, Instagram, WhatsApp, Live Chat, and Email.

What sets Lucidya apart?

Lucidya is the leading platform for customer experience management in the Arab World. With unique AI and NLU capabilities, this CXM platform is designed to give brands the power to deliver game-changing customer experiences anywhere in the region.

What industries can use Lucidya?

Lucidya is the leading platform for customer experience management in the Arab World. With unique AI and NLU capabilities, this CXM platform is designed to give brands the power to deliver game-changing customer experiences anywhere in the region.

Dive deeper with fresh perspectives for smarter CX

Dive deeper with fresh perspectives for smarter CX

Take the next step toward a smarter customer experience