Lucidya captures

15

+
Arabic dialects

across every channel, giving you unmatched clarity to understand sentiment and uncover what audiences truly mean.

Understand markets faster with greater accuracy

Define your research scope with precision

Build targeted monitors using advanced filters to capture only the conversations and topics that matter most for your research.

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Gather focused feedback to guide decisions

Design and distribute surveys to the right audiences by demographics, region, or industry, and analyze sentiment instantly with Arabic-native AI for deeper understanding.

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Track market narratives to uncover opportunities

Analyze news, reports, and competitor activity across digital and traditional media to identify trends, measure visibility, and benchmark your brand’s share of voice.

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Get to know your audience with precision

Tap into real-time market data that reveals authentic behaviours, preferences, and sentiment, helping you to stay aligned with customer needs.

Recommended product:

Understand markets faster with greater accuracy

Define your research scope with precision

Build targeted monitors using advanced filters to capture only the conversations and topics that matter most for your research.

Recommended product:

Gather focused feedback to guide decisions

Design and distribute surveys to the right audiences by demographics, region, or industry, and analyze sentiment instantly with Arabic-native AI for deeper understanding.

Recommended product:

Track market narratives to uncover opportunities

Analyze news, reports, and competitor activity across digital and traditional media to identify trends, measure visibility, and benchmark your brand’s share of voice.

Recommended product:

Get to know your audience with precision

Tap into real-time market data that reveals authentic behaviours, preferences, and sentiment, helping you to stay aligned with customer needs.

Recommended product:

Results that build loyalty and trust

We've been using Lucidya for about three years now, and it's been an outstanding experience across the board. We consider it the best local social monitoring platform out there. Their support team is incredibly responsive and always goes the extra mile to meet our needs. What really sets Lucidya apart is their commitment to continuous improvement. They roll out new features every year that help us work more efficiently and hit our targets. We've never even thought about switching providers, and we're thrilled to keep this partnership going strong.

Monerah AlMousa
Marketing Channels Manager
Tasheel Finance

I am truly impressed with the exceptional support provided by the Lucidya team. Over the past three years, Lucidya has become an indispensable part of our social media and marketing strategies. Their CXM platform consistently outperforms other market solutions in delivering unmatched accuracy and depth of data and providing invaluable insights into brand perception and market dynamics. It has transformed how we understand both our brand's position and the broader market landscape.

Talal Shehadeh
Senior Manager – Brand & MarCom
Almosafer

Lucidya has made a real difference for our team. They have given us clear insights into what our audience thinks and how they behave. Their social listening tool capabilities help us track how we're doing compared to others and spot new opportunities we might have missed. Thanks to their solutions, we can make confident decisions based on facts, not guesses. We've gotten better at staying ahead of competitors and fine-tuning our approach for optimal results.

Raghad Alsahafi
Digital Communications and PR Senior Analyst
Saudi Air Navigation Services

Designed for smarter, faster market research

Stay ahead with continuous intelligence

Unify media, social, and survey data so you can anticipate risks, track competitor innovation, and adapt strategies instantly.

  • Benchmark competitors and innovation cycles.
  • Segment customers with unified Profiles data.
  • Spot early signals of market or product risk.

Validate ideas with real-time customer and market insight

Monitor sentiment, track competitor moves, and uncover opportunities that help you make confident, data-driven decisions.

  • Spot emerging trends and market shifts early.
  • Measure audience sentiment with bilingual surveys.
  • Identify gaps and opportunities for growth.

Unlock deeper market insights with modular add-ons

Extend the power of your research with add-ons designed to uncover market trends, track competitors, and reveal new growth opportunities.

  • Build tailored dashboards to visualize market insights.
  • Distribute surveys to measure perception and sentiment.
  • Analyze competitive activity and emerging trends across channels.

Accelerate your go-to-market with expert-led insights

Get access to hands-on support, strategic consultation, and tailored reporting to help research teams turn market signals into product breakthroughs.

  • Get expert analysis of trends and emerging technologies.
  • Use tailored reports to validate concepts.
  • Identify early indicators of shifting customer needs.

Stay ahead with continuous intelligence

Unify media, social, and survey data so you can anticipate risks, track competitor innovation, and adapt strategies instantly.

  • Benchmark competitors and innovation cycles.
  • Segment customers with unified Profiles data.
  • Spot early signals of market or product risk.

Validate ideas with real-time customer and market insight

Monitor sentiment, track competitor moves, and uncover opportunities that help you make confident, data-driven decisions.

  • Spot emerging trends and market shifts early.
  • Measure audience sentiment with bilingual surveys.
  • Identify gaps and opportunities for growth.

Unlock deeper market insights with modular add-ons

Extend the power of your research with add-ons designed to uncover market trends, track competitors, and reveal new growth opportunities.

  • Build tailored dashboards to visualize market insights.
  • Distribute surveys to measure perception and sentiment.
  • Analyze competitive activity and emerging trends across channels.

Accelerate your go-to-market with expert-led insights

Get access to hands-on support, strategic consultation, and tailored reporting to help research teams turn market signals into product breakthroughs.

  • Get expert analysis of trends and emerging technologies.
  • Use tailored reports to validate concepts.
  • Identify early indicators of shifting customer needs.

Designed for modern researchers striving for impact

Why leading research teams choose Lucidya.

Ask an expert
Built for the Arab region, scaling for the world

Enable your teams with a unified customer experience inteligence platform built for Arabic-speaking audiences. With AI trained on 15+ local dialects, your service interactions connect naturally, understand real sentiment, and deliver insights that truly reflect your market.

Real-time insights, real impact

Stay ahead with real-time analytics, sentiment tracking, and performance data across every touchpoint. Whether launching a campaign or handling a crisis, Lucidya gives you the clarity to move fast and make smart choices.

Global reach, consistent protection

Privacy is not an afterthought, it’s built in. Lucidya meets the highest data protection standards across the Middle East, EU, and U.S. Your data stays secure, your operations compliant, and your brand trusted.

All your customer data, connected

Lucidya unifies social listening, media monitoring, customer profiling, surveys, and engagement. This gives your teams one clear source of truth across the entire customer journey.

Know where you stand and where to go

Lucidya shows how your brand stacks up in real time, tracking competitors, revealing whitespaces, uncovering untapped opportunities, and spotting trends early. That way, you’re always one step ahead, and never the one playing catch-up.

Built for the Arab region, scaling for the world

Enable your teams with a unified customer experience inteligence platform built for Arabic-speaking audiences. With AI trained on 15+ local dialects, your service interactions connect naturally, understand real sentiment, and deliver insights that truly reflect your market.

Real-time insights, real impact

Stay ahead with real-time analytics, sentiment tracking, and performance data across every touchpoint. Whether launching a campaign or handling a crisis, Lucidya gives you the clarity to move fast and make smart choices.

Global reach, consistent protection

Privacy is not an afterthought, it’s built in. Lucidya meets the highest data protection standards across the Middle East, EU, and U.S. Your data stays secure, your operations compliant, and your brand trusted.

All your customer data, connected

Lucidya unifies social listening, media monitoring, customer profiling, surveys, and engagement. This gives your teams one clear source of truth across the entire customer journey.

Know where you stand and where to go

Lucidya shows how your brand stacks up in real time, tracking competitors, revealing whitespaces, uncovering untapped opportunities, and spotting trends early. That way, you’re always one step ahead, and never the one playing catch-up.

Regulated. Tested. Proven.

Visit Lucidya's Trust Center

Frequently asked questions

How does Lucidya identify emerging market trends and consumer sentiment shifts in MENA?
Lucidya analyzes millions of customer conversations, social media signals, news coverage, and competitor activity in real time across Arabic and English content. Research and insights teams can detect emerging trends, track sentiment shifts across 17 Arabic dialects, and identify whitespace opportunities before competitors do, with data specifically calibrated for Gulf and wider MENA markets.
How does Lucidya track changes in customer behavior and audience preferences over time?
Lucidya continuously monitors sentiment, engagement patterns, and behavioral signals across social, media, and survey channels. Teams can track how audience preferences evolve across different markets, demographics, and time periods, including real-time changes during high-impact events like Ramadan, Eid, or major regional announcements.
How does Lucidya support market expansion research into new MENA regions?
Lucidya's Social Listening and Media Monitoring tools give market and growth teams visibility into consumer sentiment, competitive positioning, and audience behavior across 11 MENA countries. Teams can analyze new markets before entering them, test messaging resonance with specific regional audiences, and benchmark against local and global competitors operating in those markets.
How does Lucidya monitor competitor activity and industry trends?
Lucidya's Media Monitoring and Social Listening solutions track competitor mentions, share of voice, campaign activity, and sentiment across social media, online news, blogs, and broadcast media. Research teams receive real-time alerts when competitors make significant moves or when industry narratives shift, enabling faster strategic responses.
How does Lucidya Profiles support audience segmentation and research?
Lucidya Profiles builds unified 360-degree customer profiles by combining behavioral data, sentiment signals, demographic information, and interaction history. Research teams can segment audiences by any combination of these attributes, identify high-value customer groups, and uncover the motivations and preferences driving behavior in specific markets across the MENA region.
Which analytics and business intelligence tools does Lucidya integrate with for research workflows?
Lucidya integrates with leading analytics and BI platforms including Tableau and Power BI through flexible APIs and data exports, allowing research and insights teams to pull Lucidya data directly into their existing reporting workflows. For teams using custom BI infrastructure, Lucidya's API-first architecture means data can be piped into virtually any analytics environment without heavy development work.
How does Lucidya protect research data and comply with enterprise data privacy requirements?
Lucidya meets Saudi PDPL, GDPR, SOC 2, ISO 27001, and SDAIA compliance requirements. All data is encrypted in transit and at rest, with regional hosting options available for enterprises that require data to remain within specific geographic boundaries, a common requirement for government and financial services clients across the Gulf.
How does Lucidya compare to other global research platforms for MENA market research?
Unlike global platforms built primarily for English-speaking markets, Lucidya is purpose-built for MENA with native Arabic NLP trained on 17 dialects across eight dialect groups — Modern Standard Arabic, Saudi Arabic (Najdi, Hijazi, and other regional variations), Yemeni Arabic, Khaleeji Arabic (Emirati, Bahraini, and Kuwaiti), Egyptian Arabic, Shami Arabic (Palestinian, Syrian, and Lebanese), Maghrebi Arabic (Moroccan, Libyan, and Algerian), and Iraqi Arabic. This means research teams get significantly more accurate sentiment data for Arabic content, deeper coverage of regional media sources, and compliance with local data regulations without the extensive customization required to make Western tools work in Gulf markets.

Dive deeper with fresh perspectives for smarter CX

Dive deeper with fresh perspectives for smarter CX

Take the next step toward a smarter customer experience