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Lucidya, VMF Dubai 2026's Gold Sponsor, has the answer
You have more customer data than marketing has ever had, and less proof than ever that any of it is changing an outcome. Dashboards show shifting sentiment, support tickets are piling up, and campaigns are built around insights that arrive too late. That gap between knowing and doing is what Lucidya is addressing at Vibe Marketing Tech Fest (VMF) Dubai, running September 9 to 10 at the Hilton Dubai Palm Jumeirah, where Lucidya joins as a Gold Sponsor.
What agentic CX changes for marketers
Agentic CX connects customer intelligence directly to autonomous execution on one platform: sensing what customers are saying across the market, understanding the context behind it, engaging across channels, resolving the issues, and governing the outcomes so the system improves with every cycle. In practice, that means detecting and resolving a customer issue while it's still forming in market conversation, before it becomes tomorrow's brand crisis: a complaint, a viral post, or a churn spike caught while there's still time to act, not after it lands on your desk.
On day 1, Vanja Novakovic will be presenting "Post-Automation Marketing: Agentic CX as the New Pillar of Customer Retention and Loyalty."
Vanja Novakovic, Director of Product Marketing and Customer Strategy at Lucidya, brings this to the stage directly in his keynote, "Post-Automation Marketing: Agentic CX as the New Pillar of Customer Retention and Loyalty." In it, Vanja challenges the industry's decade-long focus on listening and engagement as end goals, arguing that customers measure a brand by whether it helps them.
His session lays out why Agentic CX is the bridge between regional intelligence and autonomous resolution, and why in the Middle East, loyalty is built on immediate, culturally native action rather than better messaging alone. In Vanja's view, an AI system that doesn't understand the linguistic nuance of the region generates churn risk rather than resolving it. The keynote is a practical roadmap for moving from knowing to solving at scale.
On day 2, catch Yara Milbes, who will be taking part in a panel discussion titled “Marketing as a Strategic Growth Engine.”
Marketing's role is shifting from a support function to a driver of growth, with leaders increasingly shaping strategy rather than just running the calendar. To highlight this, Yara Milbes, SVP Marketing and Growth at Lucidya, leads this panel for marketing leaders ready to move from campaign execution to boardroom influence.
Commenting on her participation, Yara shared: "Marketing earns a seat at the table when it can speak the language of finance and operations, not just campaigns. That means aligning marketing KPIs with business objectives and leading cross-functional initiatives like CX, ESG, and digital transformation, the frameworks that turn marketing from a cost center into a strategic growth engine."
Meet Lucidya at VMF Dubai
VMF Dubai brings together CMOs and senior marketing, product, CRM, revenue, and CX leaders from across banking, insurance, travel, logistics, hospitality, healthcare, government, and customer service sectors. Lucidya will be at Booth #1 showcasing live walkthroughs of the Agentic CX Platform.
