Frequently asked questions

Arabic sentiment analysis is significantly more complex than English for several reasons. Arabic is a morphologically rich language where a single word can carry meaning that requires multiple English words to express. There are 17+ spoken dialects across MENA that differ substantially from Modern Standard Arabic and from each other — Gulf Arabic, Egyptian Arabic, Levantine Arabic, and Maghrebi Arabic all have distinct vocabulary, grammar patterns, and sentiment expressions. Arabic is also written right to left and frequently mixed with English in social media content. AI models trained primarily on English data consistently underperform for Arabic because they cannot account for this complexity without being trained natively on Arabic language data.

Lucidya Media Monitoring scans 1,600+ local, regional, and international news sources, blogs, and online publications in real time across Arabic and English content. It tracks brand mentions, executive appearances, competitor coverage, and topic narratives as they emerge, ensuring PR and communications teams are never the last to know when their brand appears in headlines. TV and Radio Monitoring is available as an add-on for organizations that also need broadcast media coverage.

Lucidya offers six optional add-ons that extend the capabilities of the core platform for specific enterprise needs: Survey Panel for sourcing targeted research respondents, Call Analytics for voice interaction intelligence, TV and Radio Monitoring for broadcast media coverage, Luci for AI-powered insight analysis, API integrations for connecting Lucidya to existing enterprise systems, and Custom Dashboards for tailored reporting views by team or leadership level. Each add-on is optional and can be added to any core Lucidya module without requiring changes to the base platform configuration.

Lucidya pricing is customized based on the specific combination of modules, data sources, monthly data volume, user seats, and add-ons required for your organization. Because enterprise CX requirements vary significantly across industries and organization sizes, Lucidya provides custom quotes rather than fixed public pricing. Contact the Lucidya sales team to get a quote tailored to your specific use case and scale.

Yes. Lucidya is fully compliant with the Saudi Personal Data Protection Law (PDPL), GDPR, SOC 2, ISO 27001, ISO 27701, ISO 27017, and SDAIA requirements. These certifications cover data handling, storage, access controls, and processing practices across all Lucidya platform modules, making it suitable for government agencies, financial institutions, and enterprises operating under strict data privacy mandates across Saudi Arabia and the wider Gulf region.

Lucidya's Professional Reports are analyst-produced intelligence briefings combining AI-generated platform data with human interpretation and context. Available on daily, weekly, or monthly schedules, they are designed for executive, marketing, communications, and public affairs teams that need ready-to-present CX and reputation insights without building internal analytics capacity. Each report is produced by Lucidya's in-house CX analysts and tailored to the specific audience, industry, and objectives of the client.

Lucidya OmniServe is an AI-powered omnichannel inbox that centralizes customer conversations from social media, email, WhatsApp, and other digital channels into a single workspace. Customer service teams can manage all incoming messages, route conversations to the right agents, track response times, and maintain full customer context without switching between platforms, making it significantly faster to deliver consistent, personalized support at scale across Arabic and English interactions.

Lucidya Profiles is a Customer Data Platform built specifically for MENA markets that unifies customer data from surveys, social media, support interactions, OmniServe tickets, and CRM systems into a single real-time customer profile. Unlike generic CDPs, Profiles combines behavioral data with Arabic-native sentiment signals, giving teams a 360-degree view of each customer that includes not just what they did but how they felt about it, across 17 Arabic dialects and English simultaneously.

Lucidya's sentiment analysis reaches 92% accuracy in both Arabic and English, with native understanding of 17 Arabic dialects across eight dialect groups — Modern Standard Arabic, Saudi Arabic (Najdi, Hijazi, and other regional variations), Yemeni Arabic, Khaleeji Arabic (Emirati, Bahraini, and Kuwaiti), Egyptian Arabic, Shami Arabic (Palestinian, Syrian, and Lebanese), Maghrebi Arabic (Moroccan, Libyan, and Algerian), and Iraqi Arabic. This means marketing teams can accurately measure how audiences in Saudi Arabia, UAE, Egypt, and across the Gulf are responding to campaigns, without the misinterpretations that come from generic Western tools attempting to process Arabic content.

Lucidya's AI Agent handles thousands of simultaneous conversations autonomously, detecting tone, urgency, and intent to automate routine replies and route complex issues to the right human agent. It provides agents with full customer context before they respond, reducing handling time and improving resolution rates.

Lucidya continuously monitors sentiment, engagement patterns, and behavioral signals across social, media, and survey channels. Teams can track how audience preferences evolve across different markets, demographics, and time periods, including real-time changes during high-impact events like Ramadan, Eid, or major regional announcements.

Lucidya unifies traveler data from social media, surveys, and customer support interactions to build complete profiles of guest preferences, complaints, and sentiment. Travel brands can use these insights to refine loyalty programs, personalize offers by traveler segment, and identify the specific friction points causing churn, particularly during high-traffic periods like Ramadan, Eid, and Saudi National Day when traveler expectations peak.

Lucidya unifies policyholder conversations from call logs, live chat, email, and social media into a single platform, giving customer service teams real-time visibility into concerns, complaints, and sentiment. Insurance teams can identify recurring issues, respond faster across every channel, and track satisfaction trends over time to build the kind of trust that drives renewals and referrals.

Lucidya unifies customer conversations from call logs, live chat, surveys, and social media into a single platform, giving banking teams real-time visibility into complaints, sentiment trends, and service gaps. Teams can respond faster across every channel, track satisfaction scores over time, and identify the specific friction points causing customers to switch providers or reduce engagement.

Lucidya unifies guest feedback from online reviews, social media, live chat, and surveys into a single platform, giving hospitality teams a real-time view of what guests are saying across every touchpoint. Hotels and restaurants can identify recurring complaints, track satisfaction trends over time, and respond to negative feedback before it spreads, all from one dashboard that covers Arabic and English content simultaneously.