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Understanding Account Performance Analysis in Social Listening
A reference guide to Account Performance Analysis in Social Listening, including follower growth, post engagement, content type breakdown, and top-performing posts, images, and videos.
Account Performance Analysis gives you a detailed overview of how a social media account is performing over any selected date range. It is available for both company-owned accounts and public accounts monitored in Social Listening. Reports can be exported in PowerPoint or Excel format directly from this section.
Metrics Overview
Follower Growth: a graph showing changes in follower count over the selected period, including total followers, total audience growth, and average growth per day.
Account Activity: a graph highlighting account engagement over the past week broken down by hour and day. Activity includes new posts published by the account, replies to followers, likes on follower comments, and reposts.
Account Posts: a graph showing the number of posts published by the account during the selected period.
Post Engagement: shows the number of interactions on the account's posts during the selected period, including replies, reposts, and likes. Also displays the date and volume of highest interactions, the date and volume of lowest interactions, and the daily average engagement.
Post Content Type: categorizes posts by type: text, image, link, or video. Displays the percentage of each type relative to the total posts in the selected period.
Top Videos: shows the videos with the highest engagement levels, including total interactions for each video and a direct link to view it.
Top Images: shows the images with the highest engagement levels, including total interactions for each image and a direct link to view it.
Top Posts: a list of the top 10 posts with the highest engagement, ranked by total interactions.
For further assistance contact Lucidya Support.
Frequently asked questions
It is available for both company-owned accounts and public accounts that are being monitored in Social Listening.
Yes. Reports can be exported in PowerPoint or Excel format directly from this section. See How to Export Instant Reports for full export steps.
It shows how active the monitored account has been over the past week, broken down by hour and day. Activity includes new posts, replies to followers, likes on follower comments, and reposts.