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Snapchat Capabilities & Limitations

Snapchat Capabilities & Limitations

A reference covering what Lucidya's Public Account Monitor collects from Snapchat, including Spotlights, saved stories, engagement data, available metrics, and platform limitations.

Public Account Listening

Datasource Capabilities

An overview of Snapchat data source capabilities and limitations for the Public Account Monitor.

  • Source of Data: Snapchat Official
  • Latency: 1–2 hours
  • Historical Data Access: Up to 3 years
  • Post Types: Spotlights, Saved Stories, Saved Story Snaps
Data Entity Metadata Metrics
Profile Display Name, Logo, Username, Subscribers, URL Number of Subscribers
Spotlight Title, Thumbnail URL, Media URL, Caption, Hashtags Number of Views (SPOTLIGHT_VIEWS)
Number of Shares (SPOTLIGHT_SHARES)
Saved Story Thumbnail URL, Title —
Story Snaps Media Type, Media URL, Thumbnail URL, Story Title, Snap Caption —

Engagement Refresh Rate:

  • Account level: Updated once per day (continuous updates)
  • Post level: Updated once per day for 10 days after publication

How to Set Up

  1. Open Monitors from the left sidebar.
  2. Click the + New Monitor button.
  3. Select Public Account from the Monitor Type page.
  4. Enter a Monitor Name and add a description (optional).
  5. Select Snapchat as your social media source.
  6. Add the Username for the Snapchat public profile and click Create Monitor.
  7. You'll be redirected to the monitors page.

Including Standard Profiles

By default, the Including Standard Profiles checkbox is unchecked. When unchecked, search results include Content Creators, Snap Star profiles, and Business profiles. When you check the checkbox, you can also search for standard profiles.

What are Standard Profiles?‍

Standard Profiles are regular personal Snapchat accounts, primarily used for personal communication with friends.

For further assistance, contact Lucidya Support.

Table of Contents

Frequently asked questions

Can I monitor a private Snapchat account?

No. Only public Snapchat accounts with verified status can be monitored. Private accounts and personal profiles are not accessible unless you enable Including Standard Profiles.

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Why do Snapchat post metrics stop updating after 10 days?

Snapchat's data only refreshes post-level metrics for 10 days after publication. After that, the metrics remain at the last captured value. Export or save critical metrics within that window if ongoing tracking is needed.

Do Saved Stories and Story Snaps have engagement metrics?

No. Saved Stories and Saved Story Snaps do not currently have engagement metrics available.

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