TV and Radio Capabilities and Limitations

A reference guide to TV and Radio monitoring in Lucidya, including coverage across MENA and international channels, supported languages, latency, retention, and Reach and Ad Value metrics.

TV and Radio monitoring in Lucidya tracks keyword mentions across broadcast media channels, giving teams visibility into how their brand, products, or industry topics appear in televised and radio content.

Data Collection

Source: Data Vendor.

Latency: 5 to 10 minutes from broadcast time.

Historical Data Access: Up to 30 days.

Clip Types: TV clips and radio clips.

Data Retention: Collected data remains available in your monitor indefinitely as long as your Lucidya account is active. Clip video files are available for viewing for up to 30 days.

Transcripts: Available for both TV and radio clips.

Coverage

Lucidya covers a wide range of channels across the MENA region and internationally. Regional coverage includes markets such as Saudi Arabia, the UAE, Qatar, Kuwait, Egypt, Morocco, and Algeria. International outlets include Al Arabiya, MBC, Al Jazeera, BBC World News, France 24, DW, and CNN.

Content is tracked in multiple languages including Arabic, English, French, Turkish, Persian, Spanish, and German.

Data Structure

Each channel record includes the channel name, logo, type (TV or radio), country, and language.

Each TV clip includes the clip permalink, video file, duration, transcript, timestamp, and country. Each radio clip includes the same fields except video.

Data Entity	Description	Metadata	Metrics
Channel	Represents a TV or radio broadcast source that can be tracked.	Channel Name Channel Logo Channel Type (TV or Radio) Channel Country Channel Language	—
TV Clip	Represents a captured TV broadcast Channel segment containing relevant spoken content.	TV Clip Permalink TV Clip Video TV Clip Duration TV Clip Script TV Clip Timestamp TV Clip Country	Reach Ad Value
Radio Clip	Represents a captured radio broadcast Channel segment containing relevant spoken content.	Radio Clip Permalink Radio Clip Duration Radio Clip Script Radio Clip Timestamp Radio Clip Country	Reach Ad Value

Metrics

Two metrics are available for both TV and radio clips.

Reach: the estimated audience reached by the clip, based on audience measurement data for the station, program, or time slot. This is an estimate, not a count of confirmed viewers or listeners.

Ad Value (AVE): Advertising Value Equivalency. Estimates the advertising value of the clip by benchmarking it against the cost of buying a comparable ad on the same channel and time slot, typically calculated based on a standard 30-second ad rate.

For further assistance contact Lucidya Support.

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