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Understanding Engagement Analytics in Social Listening
A reference guide to Engagement Analytics in Social Listening, covering post volume, sentiment, reach, content style, topics, top engagers, demographics, and language breakdowns.
The Engagement Analytics section tracks and analyzes posts from Public Account Monitors and Keyword Monitors. It gives you a comprehensive view of post performance, audience behavior, sentiment, and engagement over any selected date range. You can apply filters, adjust date ranges, and export reports in PowerPoint or Excel format directly from this section.
Metrics Overview
Number of Posts: a graph showing the total number of posts and their daily distribution. Group data by day, week, month, or year and click any point to view details.
Engagement with Posts: shows the percentage and volume of interactions on posts during the selected period, broken down by replies, reposts, and likes.
Sentiment Analysis: displays the sentiment breakdown of posts as positive, negative, or neutral. Group data by day, week, month, or year and click to view detailed sentiment data.
Reach Type: shows data for authors, potential reach, and potential impressions across original posts and reposts. Authors refers to individuals who posted or reposted. Potential Reach is the estimated number of people who viewed the posts. Potential Impression is the estimated number of interactions on the posts.
Post Content Style: categorizes posts into content types: News, Original, Spam, or Verses.
Posts Associated Topics: distributes posts across ten topic categories: Politics, Technology, Food and Beverages, Finance and Business, Entertainment, Health and Beauty, Shopping and Fashion, and Others. A post may belong to multiple categories so the total across categories may exceed the total number of posts in the selected period.
Posts Top Keywords: the top 10 keywords appearing in posts, ranked by frequency.
Posts Top Hashtags: the top 10 hashtags appearing in posts, ranked by frequency.
Top Images: the most interacted images in posts related to the monitored account or keywords.
Top Videos: the most interacted videos related to the monitored account or keywords.
Top Posts: a list of the six posts with the highest interaction rates.
Top Languages: shows the language distribution of users based on their interactions with the monitored account or keywords.
Dialects and Sub-Dialects: a chart showing the distribution of Arabic dialects and sub-dialects in comments, identified using AI.
Top Countries: shows the distribution of countries for users interacting with the monitored account or keywords.
Top Cities: shows the distribution of cities for users interacting with the monitored account or keywords.
Gender: displays the gender distribution of users interacting with posts, identified using AI.
Account Types: shows the distribution of account types posting content, categorized as Company or Organization, Recognized Individual, or Anonymous. Account types are determined using AI.
Top Engagers: the most active authors ranked by number of posts, including tweets, replies, mentions, and reposts.
Top Sources: shows the sources used for posting, such as device, app, or browser.
Top Verified Engagers: the top 10 verified users ranked by influence based on follower count and activity.
Top Influencers: the top 10 users ranked by influence based on follower count and post activity.
For further assistance contact Lucidya Support.
Frequently asked questions
Adjust the date filter to the period you want and the total number of engagements will update automatically based on the selected date range.
A single post can belong to multiple topic categories at the same time, so the combined totals across categories will often exceed the actual number of posts in the selected period.
Both are identified using Lucidya's AI. Gender is determined based on account data and posting behavior. Account types are classified as Company or Organization, Recognized Individual, or Anonymous based on account characteristics.
Yes. Reports can be exported in PowerPoint or Excel format directly from the Engagement Analytics section. See How to Export Instant Reports for full export steps.