Frequently asked questions

Lucidya pricing is influenced by five main factors: the number of platform modules included such as Social Listening, OmniServe, Profiles, Survey, AI Agent, and Media Monitoring; the data sources connected including social channels, broadcast media, or call systems; monthly data volume processed across those sources; the number of user seats required; and whether professional services add-ons like Command Center, Call Analytics, or TV and Radio Monitoring are included. Organizations can start with the modules most relevant to their immediate needs and expand over time.

Lucidya stores data on secure cloud infrastructure with regional hosting options available for organizations that require data to remain within specific geographic boundaries. Enterprises and government agencies in Saudi Arabia with data residency requirements can opt for locally hosted deployments that keep all customer and operational data within the Kingdom, meeting PDPL and SDAIA data sovereignty requirements without compromising platform functionality.

Lucidya's Professional Services team designs and implements physical and digital command centers for organizations that need real-time visibility into brand sentiment, citizen feedback, or crisis communications at an operational level. This includes custom dashboard design, data source configuration, analyst support, and ongoing monitoring capabilities built around the specific needs of marketing, government communications, or customer experience teams.

Lucidya's AI Agent handles routine customer inquiries autonomously, understanding intent and tone across 17 Arabic dialects and English without requiring manual intervention. When a query exceeds the AI Agent's scope or requires human judgment, it escalates automatically to a human agent with the full conversation context already loaded, reducing handling time and ensuring customers never have to repeat themselves during the handoff.

A CRM stores static contact information and transaction history. Lucidya Profiles goes significantly further by adding real-time behavioral data, sentiment signals, social listening activity, and support interaction history to each customer record. This means teams don't just know who a customer is, they understand how that customer feels about the brand right now, what topics they care about, and what signals suggest they are at risk of churning, information a traditional CRM cannot provide.

Lucidya monitors brand mentions and sentiment across social media platforms, online news, blogs, forums, and TV and radio broadcasts. Real-time alerts notify teams the moment sentiment shifts or a potential reputation issue emerges, allowing brands to respond before situations escalate.

Lucidya Profiles gives agents a complete 360-degree view of each customer — including interaction history, sentiment signals, and stated preferences — before they respond. This allows agents to deliver contextually relevant, personalized support instead of generic scripted replies, even at high volumes.

Lucidya's Social Listening and Media Monitoring tools give market and growth teams visibility into consumer sentiment, competitive positioning, and audience behavior across 11 MENA countries. Teams can analyze new markets before entering them, test messaging resonance with specific regional audiences, and benchmark against local and global competitors operating in those markets.

Lucidya monitors sentiment across social media, news, and review platforms continuously and sends real-time alerts the moment negative sentiment spikes around flight delays, hotel complaints, or service failures. Travel and airline teams can respond within minutes rather than hours, containing reputation damage before it escalates across Arabic and English social channels simultaneously.

Lucidya's sentiment analysis continuously monitors policyholder conversations across social media, call logs, and digital channels, flagging rising frustration or confusion before it becomes a formal complaint or claim escalation. Insurance teams receive real-time alerts when sentiment around specific policies, premiums, or service experiences turns negative, allowing them to intervene early and resolve issues before they damage the relationship.

Lucidya tracks customer sentiment, investor confidence signals, and regulatory discussions across Arabic and English social media, news, and digital channels in real time. Banking teams receive instant alerts when sentiment around specific products, interest rates, or regulatory changes shifts negatively, allowing compliance and communications teams to respond before issues escalate publicly.

Lucidya's sentiment analysis monitors guest conversations across social media, review platforms, and digital channels in real time, flagging dissatisfaction the moment it appears. Hospitality teams receive alerts when sentiment around specific experiences, such as room quality, food service, or wait times, turns negative, allowing staff to intervene directly with the guest before the complaint escalates into a public review or viral social post.

Lucidya monitors customer conversations across social media, review platforms, and digital channels continuously, sending real-time alerts when negative sentiment spikes around specific delivery issues such as late arrivals, damaged packages, or missed windows. Logistics operations teams can act within minutes of a sentiment spike rather than discovering issues through formal complaints or negative reviews, significantly reducing the reputational damage caused by service failures during peak periods.

Lucidya continuously monitors public conversations across social media, news, and digital channels, sending real-time alerts when sentiment around specific government services, policies, or public figures spikes negatively. Public sector teams can identify emerging concerns within minutes of them surfacing online, allowing communications and service teams to respond proactively rather than reactively, significantly reducing the risk of localized issues becoming wider public crises.

Lucidya AI Agent operates entirely within boundaries you define. Every action is policy-controlled, visible, and auditable. Governance features include role-based access with granular permissions, configurable approval workflows, a complete audit trail of every AI action, a kill switch for instant AI pause when needed, a policy engine that applies business rules to every decision, and built-in regulatory compliance controls. Enterprise teams have full visibility and control over what the AI Agent can and cannot do at all times.