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Ideas, insights, and inspiration for customer-focused innovators

From practical tips to big-picture thinking, our team brings you insights designed to spark ideas, inspire action, and support you on your CX journey.

Editor’s Pick
10
min read

The therapy session every brand needs

Welcome, everyone, to one of your many sessions of Brand and customer counseling.

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10
min read

Your brain is wired against marketing success: 5 unconscious patterns wasting your resources

12
min read

Marketing in MENA 2025: Data, context, and a wake-up call

20
min read

Minimizing customer churn: How CX teams can catch it before it happens

10
min read

How to learn from the best (and worst) with competitive intelligence

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10
min read

The power of zero- and first-party data: A marketer’s guide to smarter engagement

With 84% believing data privacy is a human right and close to half (45%) of consumers distrusting companies with their website behavior and cookie data, the buffet is shrinking.

15
min read

Rethinking media monitoring: 4 red flags to catch and reclaim your brand narrative

If you search online for “best media monitoring tool” and read the reviews, you will likely find that the answers always come with a “but.”

10
min read

The therapy session every brand needs

Welcome, everyone, to one of your many sessions of Brand and customer counseling.

10
min read

Elevating CX from booking to boarding this Ramadan & Eid: A guide for travel brands

When families plan their Eid trips, does your brand’s name even cross their minds—or are you already irrelevant?

10
min read

How to learn from the best (and worst) with competitive intelligence

Imagine playing chess blindfolded. Every move feels confident until you realize the board has changed. Your queen is gone. Your opponent is five moves ahead.

10
min read

Your brain is wired against marketing success: 5 unconscious patterns wasting your resources

Marketing is getting impossibly hard, and if you’re wondering how that’s possible with all our fancy AI and attribution models, you’re not alone.

12
min read

Marketing in MENA 2025: Data, context, and a wake-up call

Many marketers still claim to understand their audience. But in MENA, that “understanding” often rests on assumptions made long ago.

20
min read

Minimizing customer churn: How CX teams can catch it before it happens

Customer trust isn’t built on grand gestures or flashy campaigns. It’s earned in the quiet, everyday interactions between follow-ups, transparency, and constant listening.

10
min read

New Year, New Heights: Let’s Turn Your Business’s 2025 CX Resolutions into Results

MENA business leaders across industries are diving into their drives, carefully crafting those annual CX objectives with renewed vigor.

15
min read

Culturally relevant AI: Balancing innovation, cultural nuance, and privacy in MENA

Today, AI is no longer a differentiator; it’s a standard feature. Chatbots, analytics, sentiment analysis—nearly every tool today claims to be powered by AI.

10
min read

Your business is guilty of these 8 common mistakes when it comes to CX

The term in question: Customer intent. Don’t worry! The concept is not nearly as complicated as experts would have you believe.

10
min read

Why customer feedback is your fastest growth lever: How to turn it into action

Growth usually gets credited to strategy, funding, or big ideas. But the numbers show something simpler. Companies that listen and act on feedback grow faster.

10
min read

Elevating CX from reservation to celebration this Ramadan & Eid: A Guide for Food Outlets

When families debate where to break their fast, is your restaurant even part of the conversation?

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